July 30, 2010 
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Ágnes Inzsöl
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FashionScope - Shoes - whole year of 2009 [Trade]
[2010]
Description of the Hungarian Shoes Market
The study, which is a part of the FashionScope survey, provides a more detailed analysis of the Hungarian shoes market. The study includes data on the volume and value of the shoes market, what proportion of households bought shoes products in the last period, how often and how much they spent on these products per purchase on average, and what sources of supply they preferred. The study also discusses how the shoes purchase of the different regions of the country develops, what is the gender and age of the users of the different shoes market segments, and on which day of the week these products are bought. The shoes segments surveyed in the analysis are the following: children’s, sports and casual shoes, adults’ sports and casual shoes. The analysis is available in a graphic format.
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FashionScope - Outerwear - whole year of 2009 [Trade]
[2010]
Description of the Hungarian Outerwear Market
The study, which is a part of the FashionScope survey, provides a more detailed analysis of the Hungarian outerwear market. The study includes data on the volume and value of the outerwear market, what proportion of households bought outerwear products in the last period, how often and how much they spent on these products per purchase on average, and what sources of supply they preferred. The study also discusses how the outerwear purchase of the different regions of the country develops, what is the gender and age of the users of the different outerwear products, and on which day of the week these products are bought. The outerwear segments surveyed in the analysis: trousers, skirts, shirts, blouses, T-shirts, knitwear, dresses, suits, costumes, men’s and women’s jackets and coats/jackets. The study is available in a graphic format.
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FashionScope - Underwear - whole year of 2009 [Trade]
[2010]
Description of the Hungarian Underwear Market
The latest study of the FashionScope survey, which has been conducted since 2000, provides a more detailed analysis of the Hungarian underwear market. The study includes data on the volume and value of the underwear market, what proportion of households bought underwear products in the last period, how often and how much they spent on these products per purchase on average, and what sources of supply they preferred. The study also discusses how the underwear purchase of the different regions of the country develops, what is the gender and age of the users of the different underwear products, and on which day of the week these products are bought. The underwear segments surveyed in the analysis are the following: sleeping wear, gowns and bathrobes, lingerie and corsets, men’s underwear, tights, socks and swim suits. The study is available in a graphic format.
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